The Power of Habit by Charles Duhigg

• AUTHOR: Charles Duhigg
• COVER: Softcover

Synopsis:
In The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explores the science behind why habits exist and how they can be changed. Using fascinating case studies from individuals, businesses, and society, Duhigg reveals how habits operate through a simple neurological loop of cue, routine, and reward. From transforming personal routines to revolutionizing corporate cultures and even influencing social movements, this book shows that understanding and reshaping habits is key to lasting change. Whether you want to exercise more, be more productive, or build better habits at work, The Power of Habit provides the tools and insight to make transformation possible—one habit at a time.

Why You’ll Love It:

• Science-Backed: Combines cutting-edge research in neuroscience and psychology to explain how habits work.

• Real-World Examples: Features compelling stories—from Olympic athletes to CEOs—that show habits in action.

• Empowering Framework: Teaches the habit loop (cue-routine-reward) to help you take control of your behavior.

• Wide Impact: Applies habit change to every area of life—personal, professional, and societal.

• Inspiring and Practical: A must-read for anyone seeking to understand human behavior and unlock lasting change.